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About us

SERTI IS AN ALL-CANADIAN SOLUTION

SERTI offers a complete Dealership Management System for automobile and heavy truck dealerships.

The SDS solution is all inclusive: Front-end, Accounting, Fixed Operations and CRM.

We have been in the business for over 25 years!

    • Market share leader in Eastern Canada
    • Highest dealer satisfaction, well over the nearest competitor
    • Virtually 100% customer retention, no industry competitor comes even close
    • Experts at migrating data - from any system
    • Far and away the most reputable DMS provider in the industry for ethics, support and overall value for the investment
    • IBM Premier Business Partner since 1999

Timeline

  • 1975 Les Services Serti inc. founded by Jean-Marc Thibault
  • 1988 SERTI Dealership System (SDS) officially launched in Quebec
  • 1999 SERTI attains IBM Premier Business Partner Status
  • 2002 Survey commissioned by IBM finds SERTI ranked top in customer satisfaction with 86%
  • 2004 Novaciel and its Merlin software acquired by SERTI
  • 2007 First US Dealership signed and installed
  • 2013 SERTI celebrates the 25th anniversary of the SDS Solution
  • 2014 Louis Laporte becomes SERTI President

SERTI Fun Facts

  • Over 120 SERTI employees are dedicated to the SDS solution
  • The first version of the software entirely developed and translated by SERTI was launched in 1990
  • SDS was implemented outside Quebec for the first time in 2001 - at Shoots Hyundai (now Brantford Hyundai)
  • Our support consultants answer 450 calls daily
  • SDS Support teams are split into 3 distinct groups: Accounting, Parts & Service and Sales.
About us